A new way of thinking about food... via the rainbow

You probably already know how good it is to eat your fruits & veggies, but you may not realize how our nutrients are color-coded throughout the plant-kingdom.  Here's what's in store for every color you consume:

Blue + Purple 

contain anthocyanins, powerful antioxidants that shield the skin from free radicals and keep collagen production strong. Key ingredients: blueberries, purple sweet potatoes and cabbage.




 are high in lycopene, one of the most powerful antioxidants which can protect you from environmental toxins like pesticides, air pollutants and chemical exposure. Key ingredients: tomatoes, beets, watermelon, bell peppers and kidney beans.



Orange and yellow 

contain high amounts of beta-carotene, which is converted into Vitamin A. Beta-carotene improves skin health by reducing inflammation.  Key ingredients: carrots, citrus, sweet potatoes.




rich in tons of vitamins in minerals. Notably, vitamin K, which prevents the risk of getting chronic illnesses. Minerals like Magnesium which maintain muscle health and bone formation. Iron, which naturally improve your metabolism. Key ingredients: kale, spinach, broccoli, asparagus, herbs. 




contain high amounts of dietary fiber which helps keep your gut bacteria healthy and balanced.  Key ingredients: apples, cauliflower, and cucumber.